Business Strategy

Creating competitive advantage…

Based on global trends and a historical perspective, we help our clients work out what they should be doing, where they want to be in their preferred future, and how they intend to get there, in precise detail to enable everyone to see their unique role in the preferred future.

We work with organisations in a way that includes, within bounds of practicality, everybody from the whole system. We focus on the question "what would it be like if you got it right" rather than "what's wrong". This is not to say that we should regard the current history of an organisation as unimportant, it is important, but it is only one set of data that needs to be collected and processed.

Indeed, our approach ‘honours the past’, building upon and reinforcing what has gone before. This strengthens the organisation’s sense of identity whilst moving towards a shared goal.  One of the greatest challenges is to move ahead without disenfranchising individual and team loyalty.

Typically after the initial strategic planning conference, we work closely with key individuals through a number of processes to ensure that our work delivers the desired results, both in terms of the ‘hard’ numbers (growth, sales profit etc) and the ‘soft’ cultural factors (attitudes, values, behaviours etc).